Dizzee Rasca

In 2004, Dizzee Rascal made an international endorsement deal with urban brand Eckō and designed his own shoe with Nike in 2005.

In March 2005, the Double A-side single "Off 2 Work" / "Graftin'" was released. "Graftin'" was the third and final single from the Showtime album, whilst "Off 2 Work" was a new track that did not appear on either of his albums. The accompanying music video featured Rascal in various ordinary workplace situations (as a policeman, a fast food vendor, a businessman, etc.) and as Prime Minister, announcing his engagement to Cherie Blair. It would prove to be Dizzee's lowest charting single to date, peaking outside the Top 40 at #44.

Dizzle Rascal also purchased the Isle of Wight zoo in late 2007. He re-invests all of the money he receives from the zoo into maintenance and upkeep of all zoo facilities. It has been reported that his reason for purchasing the zoo was because he "loves" tigers.

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